Branding Your Business

Posted by Phoenix on Oct 18, 2009 in Business | 0 comments

One of the ways to brand your business is getting a logo for your business. printing business cards that gives an impression of your company.

If we talk about the service providers who deal in printing of business card printers, you will find so many services which offer free business cards. But Let me tell you a Fact, free stuff can harm your brand, because the quality is compromised and it can degrade your business name.

So, I’d advise you not fell for these free offers as the cost itself would be pretty nominal. Check out 123print.Com, which offers all kind of printing. And if we talk about Business Cards, they offers 100 high quality cards just for $3.95.

Check it out yourself.

Story of India’s No 1 Computer Company

Posted by Phoenix on Mar 15, 2009 in Business | 0 comments

Shiv Nadar is chairman and CEO of HCL technologies, a subsidiary of Hindustan Computers Limited. It’s a firm he co-founded in August 1976 and which includes HDL Info systems.

He was just 22 years of age when I was introduced to a city.

Now, as a chairman of HCL technologies, he is worth US$ 3 billion, according to forbs magazine last year.

Most of the companies have made their mark in Softwares, HCL is known for Hardwares,

It is one of the earliest companies who started of in Computer Field. IBM and Apple are two other companies which started of too early.

It is going to be 33 years old this August.

Its annual revenue is $3.5 billion and has more than 36,000 employees.

Also it is India’s No 1 Computer company.

It has got HCL BPOs too. Which handles many US and UK based Supports.

It troubleshoots for BT and Also AT&T.

Here is his Interview

Nano- The Other Story

Posted by Phoenix on Jan 9, 2009 in Business | 0 comments

Nano, a name of another dream in this world of hopelessness. For Middle class people who dream to ride on a four wheeler it is the name of a solution. A car in Rs.1 lack (3500 US dollar) was beyond our thinking even a few years back. But Tata, one of the most reputed companies of India and very much known for its contribution to the ‘Indian Dream’ deserve all the kudos to make this impossible task into a reality.

When Tata Chief Mr. Ratan Tata revealed the small Nano to the rest of the world few months back our eyes just flashed with awe for the man. Newspapers, Channels, Magazines across the world etc everywhere columnist, analyst used so much of inks, time space to praise this effort by an Indian. Our Indian representatives of Media even argued to give Mr. Ratan Tata the highest civilian honour ‘Bharatratna’ for representing India Inc on the global stage.

Probably all this news did not reach even the hapless peasants who lost their lands and means of livelihood for the Tata Motors Factory which is supposed to produce Nano in Singur, a small known place in the district of Hoogley in West Bengal. Their dreams were already shattered the day West Bengal Govt. acting as middleman grabbed the multicrop agricultural land. Prominent English newspaper of West Bengal The Statesman exploded a bomb after a month of this land grabbing. They somehow got to know the secret agreement between Tata Motors and West Bengal Govt.

For a small car factory one company needs maximum of 300 acres of land. But why West Bengal govt clandestinely gave away 1000 acres of land to Tata Motors? A pertinent question that literally kept the people baffled. For the Nano project West Bengal Govt. did not ask Tata Motors for the blue print of the project and gave away the land just for its reputation. While analysts found that to produce a single Nano it would cost them around Rs. 1.5 lack. So why Tata is so generous to continue with the production even bearing such a great deficit on each car? Mr. Ratan Tata really deserves the ‘Bhratratna’ then for being such benevolent.

But there is another coin of the story. As after the massive urbanization happening throughout the country most of the prominent companies are shifting their industries from the prime land of the city towards any corner of the state and pave a way to enter into the Real Estate business which is so famous these days among the corporate. Tata is probably among them and used the mind so well in the Singur case. Singur is located 35 km away from the main Kolkata and on the way of the future industry belt of Asansol-Kolkata. So as little known places of yesterday like Noida and Gurgaon for its location near New Delhi become one of the emerging city for the elites and price for the flats touched the cost of Rs.50 lacks Singur may see same thing in the near future. And by entering into the Real Estate business by building skyscrapers on the rest of the 700 acres at Singur Tata would definitely make up the loss in producing Nano at such low costs.

But where the question of ethical business will go? Why thousands of peasants were forced to leave their lands with which they are emotionally attached? Why the family livelihoods of so many peasants was allowed to be affected for such vicious plan of Tata by West Bengal Govt which take the oath in the name of its people not by any corporate. There are only questions but no answers.

The Story at a Mall

Posted by Phoenix on May 9, 2008 in Business | 1 comment

Today was just another hot day in Delhi , so we just wanted to chill at the nearby Mall.

We were in no mood to get back to our room by the mid night, as the present days are quite frustrating for both of us. Me and Sourav, have nothing to do but battling the hot weather of Delhi.

At the Mall, we had so many things to kill our time. ( when I say things, it means the Crowd ). So, hanging out with friends at the Mall with cold drinks in hands is the best part of my life. As the time passed by and the darkness of night started taking over the evening, the crowd started moving out and there were only few people left out there.

Suddenly we noticed two guys with a book in their hands, trying to make a small conversation with the pseudo intellectuals, but no one cared to get tempted about what they were trying to say, not that thing was our time pass.

They were polite, they were well dressed, they were so down to earth, as they were salesmen, trying to sell the latest edition of Oxford Dictionary, an Encyclopedia.

After two hours of game, neither of the two was able to impress anyone with their hot deal of Oxford Dictionary @ an unbelievable price of Rs. 500/- (approx. $ 12), which is tagged MRP 49 UK pounds.

I and Sourav decided to get a brief introduction of them, not with pity but with concern, walked up to these folks. Both of us were welcomed with the scripted pitch which was almost by heart to us. We made one thing very clear to them that we were not talking to them to buy their stuff. To this Amar refutes saying, “What makes you walk up to us?”, which sounded very rhetorical as he continues “Is it out of pity??”

But, it didn’t shock us as we knew that those words were the most suitable words in that situation.

After a small conversation, it revealed that they don’t get incentives or commissions etc, unlike most of us. Its just a part of their job to sell these books to people. This is what we call dedication, that most of us lack. At one point of time, we felt like buying it, but our pockets didn’t allow us to do so.

Now, it was time to take off, we shake hands. It was a good experience to talk to someone like this, however, the conversation gave us few more info about them, their names and numbers, just in case if we had any references, so we thought to help them in our way, by blogging about them. We clicked their photos and seek their permission to publish their contact info across the globe online, and they were more than happy to it.

This gave us an experience as these Malls are not always about sipping colas, enjoying air conditioned and watching chicks. it is also place for strictly work and no pleasure.